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[MERI 2019-09] The Consumption Motivation of Luxury Brands and Counterfeits: Moderating Role of Risk Perception and Previous Experience with Genuine Brands
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- 2020.07.14
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[MERI 2019-09] The Consumption Motivation of Luxury Brands and Counterfeits: Moderating Role of Risk Perception and Previous Experience with Genuine Brands
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